December 13, 2018
These eco-friendly marketing tips help us all reduce our carbon footprint as well as the amount of waste we produce. By showing a strong environmental conscience it also really enhances your brand and builds trust. This is enough reason to implement these practices into your marketing strategy. Let’s look at 5 easy ways to make our marketing eco-friendly.
1. Go green with your giveaways –
Promote your business with reusable/sustainable products such as tote bags or bamboo coffee cups instead of disposable cups or cheap gimmicks that are likely to be disposed of or not used.
This not only decreases the amount of waste likely to end up in landfill but provides your customers with something they can use over and over again, meaning your brand could be on display for years.
2. Print on eco-friendly paper –
Although we are switching to a more digital world, there will always be a need for paper marketing. Business Cards, flyers and brochures are perhaps the most useful promotional tools and it is unlikely that will change anytime soon.
It is said that people are much more engaged when reading printed text rather than digital text and that 56% of customers are also more likely to trust a printed document rather than something the read online.
So make sure you chose your paper and print sources wisely, as this can make a world of difference. FSC Certified, Recycled or tree free papers are more sustainable choices and help to reduce your corporate footprint.
3. Find alternatives to plastic lamination
From business cards and flyers to posters and brochures, it is becoming increasingly popular to laminate our materials for the purpose of a higher quality feel or to extend its life.
However, laminated paper cannot yet be recycled, meaning the majority of these materials will end up in landfill, unless taken to a specialist. Laminating paper products also stops the paper inside from decomposing as it usually would, meaning it could take over 1000 years for the laminated item to break down.
4. Avoid overprinting
Think about when and what you will be using your printed materials for. A big event? Leaflet Distribution? Networking? Limited time offer? Once you have planned what you will be using them for, you can get a better idea of how many you will be needing. It is best not to over order, especially if you are printing materials with an expiry date, to avoid wastage.
(If you are a new company or printing a new design it can be a good idea to start off with a small batch as you are likely to want to make small changes.)
5. Avoid unnecessary direct mail/leaflet distribution
There is no denying the fact that this can yield results, but you have to consider that a high percentage of your direct mail/leaflets will end up in the rubbish.
By simply cutting back the amount of direct mail you send out, you are cutting back on the amount of paper you are wasting. There are now a number of companies that offer targeted direct mail services that can help you with this. By giving you a list of audiences to choose from, you can choose ones most relevant to you.
If eco-friendly marketing is important to your company’s values, try one or more of the ideas detailed above. You can significantly reduce the amount of wasted paper you produce and while hopefully saving money at the same time. What more could you ask for?