March 22, 2021
In general, flyers are designed to be given away to potential customers, to provide them with more information about a product, service or event.
Before you jump in to designing your flyer, think about what your aim and strategy is. What are you trying to showcase to users? Where will it be distributed? What kind of budget are you working with?
Once you have decided on your strategy you can start to think about the design of your flyer.
2. Size & Use
Next, consider the amount of information you have to display and how the flyers will be disributed so you can decide a) how big your flyer needs to be and b) what content will be most appropriate.
For example, is it a folded flyer to display on a stand? A flyer you will hand out? Or will it be posted directly to potential clients?
Don’t forget to make use of both sides of your flyer!
Capture your audiences attention by using a high-quality image that helps them connect to the content on the flyer. This will encourage them to pick it up and read more!
An image can help you convey a whole bulk of information, in just a couple of seconds.
• Keep information concise – The attention span of your reader is super-short, so keep content down to essential information only.
• Make information easy to read – Choose fonts that are easy to read and use headings/subheadings to divide up the text so that it’s easier for people to navigate.
• Make contact details and essential information instantly accessible – Display key information in bold and in a prime location on your flyer.
It is also important to display the information in a clear heirachy, key information needs to be displayed the largest, to draw in the viewer. Smaller pieces of text can be used to give more information to interested viewers who have picked up your flyer.
5. Structure & Layout
One of the biggest challenges faced when designing a flyer is how to organise all the information into the small print area. With the most popular sized flyers being A5 (148 mm x 210 mm) or A6 (105 mm x 148 mm), you’re going to need to think a bit more creatively about how to structure your lay out.
Try using a grid to build the structure of your design, test using more than one column to seperate your text in a way that’s easy for the viewer to consume.
An attention grabbing headline is crucial when designing your flyer. Try and use the least amount of words possible to convey your message clearly and quickly! Think newspaper headlines.
Passers-by should be intrigued to read more so make sure you choose your words carefully.
Try using key words such as “Free”, “New”, “Easy”, “Now” or try asking a question to peak peoples interest.
Incorporate brand visuals, colors, fonts and style to the flyer, this helps to build trust with potential & existing clients. Existing clients should be able to recognise the flyer is from you.
Note: Remember who your brand target audience is!
To capture peoples attention, adding contrast to your design is always key! Think contrasting colours, shapes or imagery. Research what colours give a good contrast to each other and have fun playing around with ideas.
Don’t clutter your flyer with too much information. It’s tempting to add in as much as you can fit but using negative space allows the viewer to breathe and take in the information easier.
Simple designs are often the most effective, so don’t be scared to leave some empty space.
10. Call to action
Once you have all the previous points covered and have captured your audience, don’t forget to add a call to action. Something that tells the customer what to do next, whether it be a weblink that they can purchase event tickets from or phone number they can call to book an appointment.
This point is crucial so don’t miss it out!10 Top Tips For Designing A Professional Flyer
Please let us know if you need any help with setting up your designs ready for print. We are always happy to help! You can view our design portfolio here.